About US

The name Nyraah is personal.
It’s a combination of two names — my sister Iriah, who I lost to cancer 14 years ago, and her daughter Nala. I put their names together to remind myself why I started and why I can’t stop. This brand is rooted in memory, love, and the decision to keep going — even when it’s hard.

Nyraah Customs is for the ones who move differently. The ones who think differently.
The ones who feel their story in their skin — and want to wear it out loud.

Nyraah Customs started as a way for me to express myself — through art, through story, through clothing.

I’ve always been drawn to creating. I studied fashion design and illustration in college, and back in my teens, I dreamed of becoming a fashion designer. But over time, I stepped away from making art — life happened.

When I finally came back to it, I knew I didn’t want to paint again. I wanted to put my art into something people could wear. Something that moved. Something that lived on the street. For me, that canvas became clothing — especially hoodies.

My background in painting and drawing still guides everything I make. Every design starts with art first — not trends.
The golden ratio — that balance between chaos and order — became the spark. The starting point. It’s in the shapes, the flow, the movement of every piece I create.

Every hoodie is ice-dyed by hand — and ice has a mind of its own.
The way it melts, the way it spreads color — it can’t be controlled. That’s the part I love. Each piece comes out raw, wild, and completely one-of-a-kind. Like a moment you can’t recreate.

But this isn’t just about clothing.

It’s self-expression. It’s personal. It’s art.